In today’s world so connected to the Internet, it’s safe to say that it’s business suicide to not adapt to the connectivity and accessibility the Internet provides. According to Statista, as many as 3.2 billion people in the world use the Internet on the daily, and almost 2.5 billion of them actively use a smartphone. Based on that fact alone, many smart business owners are already adapting to it by having their own website. However, there is a need to think whether a website is enough for your business. Should you consider going a step further and having your own mobile app?
Know your business
The ultimate goal of every business owner is having your business flourish into a success. In order for you to do that, it is inevitable that you must understand about your business: what it offers, how it works, as well as what it needs. To be able to compete in today’s era of the Internet and smartphones, you need to determine whether your business can function with only a website, or if it can benefit through a mobile app. You can consider this by looking at your business model, manufacture, market, etc., and setting a proper objective.
Know your customers
No business will be able to grow without understanding the customers. Consider your customer demographics: are they tech savvy; do they use Internet frequently; is having a website adequate; or will having your own mobile app help them to reach your business more easily and quickly? When you know the behavior of your target market, you can figure out which of the two platforms is more effective in building a trusting relationship and loyalty between them and your brand, making transactions easier, creating brand awareness, or other objectives you may have.
Know your competition
There is nothing new under the sun, and that probably applies to your business as well. Of course, it’s not something to fret about. Having competition in your business is natural. What you can do to make sure that your business stands out from the others is to gather as much information about the other players as you can. According to Clutch, around 64% of small businesses have a website, nearly half of them already have a mobile app, and 30% are planning to develop one in the future. How you want to compete with that is for you and your team to decide.
Compare the pros and cons
As with everything, there are good and bad sides to a website and a mobile app. Websites can be made for as cheap as you want and still serve their purpose of displaying information about your business and even accommodate transaction, but that’s about it. Mobile apps, on the other hand, may cost more in developing, but they can offer more than what websites can. For example, you can use your mobile apps to send push notifications to your customers, enable mobile payment and social media integration, communicate directly with your customers, and even retain data.
In the end, it all comes down to what you want for your business. Take time to understand your business, your target market, and your competition. Set a clear objective and weigh the pros and cons of having a website or a mobile app to better assist you in reaching that goal, and when you make a decision, make sure that it’s the one that counts.