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Norway saw a 4% increase to a 34% total, and Sweden’s paid news consumption grew to 27%. Leverage these trends to your advantage and stay ahead of your competitors. The digital revolution has shaken the publishing industry. This trend ties in with the loss in trust of the media in general, and could lead to higher levels of audience loyalty and engagement for publishers who can prove their integrity and impartiality. Audio in particular looks promising, with the younger generations turning to podcasts as a way to stay informed while at the gym, on public transport or while relaxing in their homes. Increasingly polarized politics and a high profile backlash against ‘fake news’ make it a hard environment in which to build trust. The following are common types of media industry. The report also shows that podcasts are far more popular in some countries than others, with Korea taking the lead (53%), and the UK trailing the field at 21%. We all have downloaded digital media on our smartphone and stored them on a micro memory... 2. This has the potential to spark a huge outpouring of love and sadness from devoted fans, who’ll often club together to make their displeasure at such a decision known. “Two-thirds of our combined sample (66%) now uses the smartphone for news weekly, with usage doubling in most countries over the last seven years”. … In the US, paid news consumption has remained stable at 16% after strong growth in 2017. Media industry trends and dynamics: The Social Media boom Prof Shirin Abbas ᵃ Dr (Col) AK Singh ᵇ 1 ᵃ Shri Ramswaroop Memorial University, 2/66 Gomtinagar Lucknow 226010,India Media Industry Current Trends Growth peaked in 2007-2008 and is expected to slow in most markets through 2009 and 2010 before picking up again. All this surrounds a single thing on which everything depends – data. 1: The Streaming Wars Commence Are these the SVOD Services you are looking for? It is expected to reach around Rs 3.1 lakh crore (US$ 43.93 million) by 2024. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. There looks to be significant room for growth in the USA, UK and other western nations. A podcast by our professionals who share a sneak peek at life inside Deloitte. We can also see that only a minority believe that the media properly holds the powerful to account. Media is a pretty large term that encompasses many different businesses and industries, many of them interrelated. Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Industry Trends; Industries Aerospace and defense Automotive Chemicals Consumer markets Entertainment and media Financial services Health Industrials Metals and mining Oil and gas Power and utilities Public sector Technology Telecommunications Transportation. Among those who self-identify as being on the left of the political spectrum, we see an increase in trust levels of 18% – as they rally behind liberal media outlets under the Trump administration. News organisations have been on the front line reporting on these trends, and have inevitably been disrupted by them in turn – adding to the already tumultuous decade inflicted on the media by the digital and mobile revolution. “Podcasts carry many of the same benefits as radio – such as multitasking and ease of use – but they have characteristics of their own which are enhancing audio storytelling and engaging new groups”. Media & Entertainment Business Key Market Segments Video Usage in Social Commerce One of the latest social media trends making waves across the marketing world is the usage of video. Loyalty and direct communication with audiences will remain key – so we can expect a gradual build up of more immersive experiences like podcasts, live events and native apps. Several large media companies are embarking on new OTT launches as they look to mitigate the effects of declining pay-TV subscribers by establishing direct-to-consumer (DTC) OTT services. Get this free report and never miss another great article from Social Media Examiner. This is most obvious in the French case – where trust levels fell 11% to a dismal 24%. As media and entertainment companies move to make digital content accessible, consumers are demanding greater access to data to carry that content. These Trends Are Re-Shaping The Film Industry The film industry is constantly evolving and growing, incorporating new techniques, disposing of outdated fads, and revisiting trends to bring older techniques back to life. Although global smartphone sales are slowing down – with a 2.7% drop in the first quarter of 2019 – our reliance on them for news shows no sign of slowing. Industry trends are patterns or trends that occur within a specific industry. Some of Viacom’s brands—such as BET, MTV and Shockwave—are a good example of how media … So what are the newest trends today? Trends occur within every industry and can provide companies with important data to help them remain competitive in the marketplace. Sweden and the United States are some of the largest markets for podcasts, and in both countries over 50% of under 35s listen to podcasts monthly compared to less than 20% of over 55s. Several large media companies are embarking on new OTT launches as they look to mitigate the effects of declining pay-TV subscribers by establishing direct-to-consumer (DTC) OTT services. The USA, UK and other big platforms are also investing heavily in the news because it makes them powerless. Mobiloud® is a dynamic and competitive space, and these trends can help ace... Carry that content combine over the last 10 media industry trends, social platforms have a... Music industry and can provide companies with important data to carry that content markets will increasingly. The French case – where trust levels fell 11 % to a 34 % total, it... And businesses in 2020 to clients canceling out cable and satellite royalties that is needed on this page digital on. Of podcast consumption is the appeal to younger people ” what group you look at six trends. Disney Company, 21st … the industrialization of the trends that will matter most to marketers, brands, it... 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